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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q77-Q82):

NEW QUESTION # 77
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.
What action should NTO take?

A. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes.
B. Create and send an apology email that includes a discount for a future purchase to all customers
C. Create a user-initiated message to logged-in customers to send once the website is restored.
D. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder.

Answer: B

Explanation:
Given the website outage experienced by NTO during a peak shopping period:
D). Create and send an apology email that includes a discount for a future purchase to all customers: This action acknowledges the inconvenience caused by the outage and incentivizes customers to return to the site.
Offering a discount can help mitigate any negative sentiment and encourage customers to complete their interrupted purchases.
This approach helps to maintain customer goodwill and potentially recover some of the lost sales due to the outage.
Reference: Salesforce Help - Email Best Practices

NEW QUESTION # 78
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable string to links in all emails.
What functionality would allow this?

A. Configure Parameter Manager.
B. Link a Google Analytics Account.
C. Use Web and Mobile Analytics.

Answer: A

NEW QUESTION # 79
Northern Trail Outfitters wants to expand their use of Marketing Cloud to business users who spend their day in Sales Cloud, without granting access to Marketing Cloud directly.
What feature should be used?

A. Distributed Marketing
B. Distributed Sending
C. Marketing Cloud Connect

Answer: A

NEW QUESTION # 80
Which two data structures could be configured to appear In the out-of-the-box Subscription Center? Choose2 answers

A. Groups
B. Lists
C. Publication Lists
D. Data Extensions

Answer: B,C

Explanation:
The out-of-the-box Subscription Center can display publication lists and lists, which are two types of data structures that can be used to manage subscribers' preferences and opt-outs. Data extensions and groups are not supported by the out-of-the-box Subscription Center, but they can be used in a custom Subscription Center.

NEW QUESTION # 81
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A. Add and Update
B. Overwrite
C. Update Only
D. Add Only

Answer: B

Explanation:
When using the Import Wizard to import data into a non-sendable data extension that encounters an error due to the primary key requirement, choosing the "Overwrite" import type is the correct solution. The "Overwrite" option allows the admin to completely replace the existing data in the data extension with the new data from the import file. This type of import does not require a primary key because it does not need to reference individual records for updates or additions; it simply replaces all records in the data extension. Other import types like "Add Only," "Add and Update," and "Update Only" require a primary key to differentiate between records, especially when updating or adding specific records without deleting existing data.
References:
Salesforce Marketing Cloud Documentation on "Data Management"

NEW QUESTION # 82
......

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